Sunday, 19 March 2017

Brit Decor: Love Letters/ ByALEX





Don't you just love it when one of your favourite designers is in full creative swing? 

I first became aware of the ByALEX brand back in 2016 (a little late to the party on this one) and have been coveting the product range ever since. Founded by Brit designer, Alex Swain, his 'cool as a cucumber' range combines some of my favourite design elements (typography and furniture) with a distinctly clean and minimalistic aesthetic.

Things have just become even more interesting for Alex with the launch of ByALEX's 'SPOT' graphic greetings card range, inspired by Dutch Graphic designers such as Wim Crouwell. The super-cool twist to this eye-popping range is the perforated dot grid layout, which allows you & me to punch out our very own design

My own attempt at perforated perfection is intended to spread the message of 'love' just in time for the week ahead...

You can check out the full ByALEX range by clicking here.


All images / Mike Ahern

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