Saturday, 14 October 2017

Brit Decor: Sainsbury's Home / SS18

Shhh, keep a secret? When it comes to sourcing home accessories for interior design projects, I frequently head to my local Sainsbury's for home decor goodies. In fact, forget the 'hush-hush' - I'm all for openly sharing sources of on-trend products and value finds for our precious homes. My new-found admiration for the current design direction of this particular supermarket is down to its consistently on-point home accessory ranges, with the added bonus of value for money finds, leaving funds spare for those larger & more expensive items elsewhere.

I've also made no secret about the fact that I am no fan of the Winter months, which can at times feel like an endless cycle of cold and dark (although I'm improving my Hygge each year). However, there's no substitute for the feeling of new growth and energy associated with Spring time - cue the brand new Sainsbury's Home Spring/Summer 2018 launch.

Elegantly styled and categorised into themes, the key collections for next Spring are aptly named Riviera, Meadow, Palm House and, my favourite, Helsinki. With a cool grey palette carefully punctuated with yellow and navy accents, Helsinki delivers a slightly more sophisticated Scandinavian tone, illustrated with graphic patterns and a warmer, uplifting energy.

Definitely one for my buying list nest year!

*This is not a sponsored post

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